How to Take Your Email Marketing to the Next Level

It's a fact that most people don't make a purchase after the first encounter with your company. Since buying cycles vary between products, industries and services, lead nurturing plays a vital role within your digital environment. Lead nurturing can be easily done through email marketing, which has proved to be the most efficient method. If you want to implement an efficient program for email marketing, make sure that your organization uses automation to the fullest extent possible. Learn and apply best practices in email to improve your email marketing campaign and provide a tangible ROI to your company. No matter what it is Constant Contact, Hubspot, Pardot or a different email marketing platform, segmenting and nurturing leads through email workflows can play a significant role to build relationships and move leads through the funnel. It's essential to keep your brand in the forefront of your prospects' minds and reach your clients more than once. Marketers have seen a rise in revenue of 760% from segments in a campaign. The ability to tailor your marketing through segmentation. It is accomplished by collecting data on people who are interested in your service or product. How 5 How 3

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